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About Us



Powder Holidays have been skiing and snowboarding the Japanese Alps for over 30 years (since 1992). We are passionate about every aspect that makes up Japan, from the culture to the people and of course the unique and impeccable powder snow conditions that Japan is famous for. We are committed and dedicated to applying our expert knowledge to ensure that you get the very best out of your holiday experience in the land of the rising sun.



The expert team at Powder Ski Holidays have all lived in Japan and have regularly skied or boarded the famous powder snow that Japan is home to. We have insider knowledge on the great powder runs, exciting travel options, best accommodations and resort highlights. We use this knowledge to customise and personalise a package that best suits your requirements and budget.



From when you are booking your holiday right through until you are enjoying your holiday in Japan, Powder Holidays is committed to providing the very best service. 



Powder Holidays have an onsite office in Hakuba, which is opened from December 15 until March 31 to provide support to our customers. Furthermore, we also offer a local contact number in Japan, that you can call during office hours and a 24 hour line available in the event of an emergency.


Our Values 


At Powder Holidays, we embrace a set of core values to guide our team, our process and our outcomes.  

Passion – at Powder Holidays we value passion, enthusiasm, determination and positivity. We are passionate about Japan, its culture, the quality of its ski resorts and the Japan Powder snow.   

Ownership – at Powder Holidays we take ownership of our actions and decisions. We accept responsibility to meet our commitments as an individual and as a team.  

Working – at Powder Holidays we believe in working with integrity so our customers and the companies interests are aligned, we believe to meet our values we also need to work hard and to work as a team in a fun environment.  

Densetsu (伝説) – at Powder Holidays we will deliver Densetsu (Legendary) service and support while adding value to our customers by understanding their needs. Our customers trust us and allow Japan Powder to be the expert and we believe that by asking questions, communicating regularly, providing information and by giving detailed explanations we will achieve Densetsu (Legendary) status with all our customers.  

Excellence – at Powder Holidays excellence in all areas is our goal, we can achieve this by improving everyday as a team and as individuals. We believe through learning and the sharing of knowledge we can drive continual improvements of our systems, products and services.  

Results – at Powder Holidays  like most businesses we are driven by results. We believe that we can achieve great results when all our values are met. We believe that when we achieve success as a team we should celebrate and reward our achievements.  

Our Brand Promises 


The Best Ski Holidays  

We promise you the best ski holidays with over 22 years of skiing and snowboarding experience in Japan, we can make your holiday dreams come true. Our team has first-hand experience and knowledge of the resorts so you know you are getting the best service and advice, with offices in Hakuba (Japan) and Gold Coast (Australia).  

We believe that every one of our customers have different needs and we will work hard to understand these needs so we can create your very best holiday experience which includes the very best of this amazing country, the culture and Japan’s amazing powder snow.  

We promise to provide great value for money, with our comprehensive Ski Holiday packages which include; accommodation, transfers, lift passes, ski hire, lessons, rail passes, city tours, snow tours, and all the bits in between to make your holiday experience more comfortable and connected.  


The Best Service 伝説 

At Powder Holidays we promise to provide you with our Densetsu (伝説) (legendary) service while adding value to your holiday and we can do this best by understanding your needs.  

To enable us to achieve this we need you to trust us to be the expert and we believe that by asking questions, communicating regularly, providing information and giving detailed explanations we will achieve Densetsu (legendary) status with all our customers.  

To help us meet this promise we will meet the following service charter:  

  • We will reply to all emails received prior to 5pm Australian Eastern Standard time on the same day.  

  • We will answer the phone within the first 3 rings.   

  • We will provide clear communication throughout our booking process and right through until you return from your holiday.  

  • We will provide education for all our clients through our website and with our resort guides to help you get the best out of their holiday.  


The Best Support 24/7 

We promise to provide you with support in Japan when you need it 24/7.  

We provide this through:  

  • On the Ground Support through our office in Hakuba and through our services partners in others resort areas in Japan.  

  • We have a 24/7 Emergency Support contact line you can call when you are in need.  

  • We also have on the ground emergency support available right through Japan. We will be there to assist when you are in need.  

  • During the winter (December – March) our office helpline is open from 9am – 5pm, 7 Days a week. So call us for any help that you need while you are travelling in Japan.  


Peace of Mind Guaranteed 

Our fourth promise to you is that when you are dealing with us we promise peace of mind and we guarantee it by providing you with:  

  • Clear and concise itineraries which detailed what you get for your hard earned dollars 

  • Great value packages which include all you need to get the best out of your holiday. Backed by our Price Beat Guarantee  

  • Exchange Rate Guarantee, so you know what you will paying for your package 

  • Fair booking conditions and clear cancellation policies  

  • A no questions asked Money Back Assurance